Subaru is partnering with recreational equipment brand, REI, and asking its drivers to forego large crowds and shocking sale prices this Black Friday, and instead #OptOutside with their four-legged friends and share their adventures on social media.
Up until Nov. 27, users can share a photo with the hashtags #OptOutside and #MakeADogsDay of their furry friends enjoying the great outdoors on Facebook, Instagram, and Twitter. For every tagged photo, Subaru will donate $1, and up to $50,000, to the American Society for the Prevention of Cruelty to Animals (ASPCA), to help other four-legged friends find their forever homes.
For more information, visit: subaru.com/why-subaru/articles/-optoutside-withyourdog.html.
“REI made a bold decision last year in encouraging its customers to #OptOutside on Black Friday – and it was a message that truly resonated with our brand and our drivers who share a passion for the outdoors,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “We felt compelled to join the conversation and through our partnership with REI and the #OptOutside movement, we will encourage drivers to show their pets the love that they show us each and every day by enjoying the great outdoors with them on Black Friday.”
For more information, visit DCH Subaru of Riverside. Our knowledgeable sales associates are happy to help you test drive any of our new Subaru models, including a 2017 Subaru Outback. We proudly serve drivers in Riverside, Ontario, Fontana, Moreno Valley and San Bernardino, California.
